What To Wear For Brand Photos | New York City Lifestyle Photographer

This branding shoot with Channeling.Chic was so CHIC! She wanted to portray a sleek, city, creative but professional, vibe in NYC. I knew of the perfect place, and we headed to West Village and found various spots with different aesthetics. It was perfect! So how do you decide what to wear for brand photos?! It can be hard to find the perfect outfits, but, I’ve got you covered!

Leading up to this brand photoshoot, we discussed what to wear quite a bit! She had sent me outfit ideas from her mood board, and with that, I was able to find the perfect walking route along West Village to compliment her outfits. 

What To Wear For Brand Photos

All Things Color

As I mentioned to her, I encourage you to not be afraid to wear color! Don’t be afraid to show off your personality and have fun with it! If you are shooting in an area with a more solid color background, you can have fun with a playful and colorful pattern. Whereas if you are in an area that has multiple colors, a solid or neutral color would compliment the area very well!

Professional, Sleek, Feminine

You can always bring a neutral outfit that still has that feminine and sleek style to bring a more “professional vibe”! A black suit, coat, or dress is always so chic and photograph so well! Especially in the hustle and bustle of a busy street, it is always good to find something calm in what you are wearing!

Don’t Forget The Accessories

Whether that is your hair, makeup, nails, or work-related objects - don’t forget to pack them! A laptop, camera, magazines, or even just a suit coat, are easy accessories to pack that can really give a good variety to your final gallery!

Are You Ready For Your NYC Brand Photoshoot?!

Planning what to wear for brand photos doesn’t have to stress you out! Enjoy the process, every part of it! This is YOUR business and YOUR brand, so you get to decide what to wear. As a New York City lifestyle photographer, business and branding photography is one of my passions! It is so inspiring to see everyone chasing their dreams and living the life they KNOW they deserve!

Erika Chen - LIC LAB Brand Photoshoot | New York City Lifestyle Photographer

I had the absolute pleasure of working with Erika Chen, the owner of LIC LAB in Long Island City! Erika wanted her LIC LAB brand photoshoot to capture both the professional and friendly aspects of her premiere waterfront health and beauty aesthetics lab. Working together, we brought her dreams to life and created magic during her brand photoshoot!

The Vision For A Stunning LIC LAB Brand Photoshoot

LIC LAB revolves around three core principles: food, rest, and exercise. To really hone in on these core pillars in her brand photoshoot, we wanted a mix of professional and friendly images. We landed in the beautiful neighborhood of Tribeca! 

One of my favorite shots from the session features Erika in front of the iconic Staple Street Sky Bridge. STUNNING. The green bridge perfectly complements Erika’s aesthetic! We were able to have her stand confidently under the bridge to show off the powerful female entrepreneur vibes, and sit on the steps for those friendly vibes she wanted too! It was all so perfect! 

Preparation Is Key

Preparation was key to ensuring this LIC LAB brand photoshoot was a success. I educated Erika on what to wear, makeup tips, and some posing tips for that professional but sleek look or a friendly and relaxed look. I recommended she bring clothes for fitness that were form-fitting! Of course, I reassured her that I would help her make her feel comfortable and like her most confident self with the tighter-fitting clothing! I recommended she bring a more “at home” casual look with more muted or neutral colors and one or two professional looks that would accentuate who she feels she is! 

To help me get a feel of how she wanted to portray herself as a businesswoman and to get an idea of how she sees herself, I provided some discussion and questionnaires so that I could portray all of that in photographs and let her personality SHINE! The images, where Erika is genuinely smiling and laughing, are the BEST! It is so important to try to get my clients comfortable and make normal conversation to keep things light and fun and get those genuine emotions! 

This LIC LAB brand photoshoot with Erika was incredible! To give her the best experience and help her feel confident in herself and her brand, it was important that I nailed her visions! Working with fellow entrepreneurs like Erika is so inspiring, and I can’t wait to meet more fellow female entrepreneurs!