Erika Chen - LIC LAB Brand Photoshoot | New York City Lifestyle Photographer

I had the absolute pleasure of working with Erika Chen, the owner of LIC LAB in Long Island City! Erika wanted her LIC LAB brand photoshoot to capture both the professional and friendly aspects of her premiere waterfront health and beauty aesthetics lab. Working together, we brought her dreams to life and created magic during her brand photoshoot!

The Vision For A Stunning LIC LAB Brand Photoshoot

LIC LAB revolves around three core principles: food, rest, and exercise. To really hone in on these core pillars in her brand photoshoot, we wanted a mix of professional and friendly images. We landed in the beautiful neighborhood of Tribeca! 

One of my favorite shots from the session features Erika in front of the iconic Staple Street Sky Bridge. STUNNING. The green bridge perfectly complements Erika’s aesthetic! We were able to have her stand confidently under the bridge to show off the powerful female entrepreneur vibes, and sit on the steps for those friendly vibes she wanted too! It was all so perfect! 

Preparation Is Key

Preparation was key to ensuring this LIC LAB brand photoshoot was a success. I educated Erika on what to wear, makeup tips, and some posing tips for that professional but sleek look or a friendly and relaxed look. I recommended she bring clothes for fitness that were form-fitting! Of course, I reassured her that I would help her make her feel comfortable and like her most confident self with the tighter-fitting clothing! I recommended she bring a more “at home” casual look with more muted or neutral colors and one or two professional looks that would accentuate who she feels she is! 

To help me get a feel of how she wanted to portray herself as a businesswoman and to get an idea of how she sees herself, I provided some discussion and questionnaires so that I could portray all of that in photographs and let her personality SHINE! The images, where Erika is genuinely smiling and laughing, are the BEST! It is so important to try to get my clients comfortable and make normal conversation to keep things light and fun and get those genuine emotions! 

This LIC LAB brand photoshoot with Erika was incredible! To give her the best experience and help her feel confident in herself and her brand, it was important that I nailed her visions! Working with fellow entrepreneurs like Erika is so inspiring, and I can’t wait to meet more fellow female entrepreneurs!